A workstream is a separate space where campaign-driven content can be created parallel to your live site content. If you're a developer, it's like a code branch, but for content. This lets your team create entire campaigns of content, new pages, edits to existing pages, blog posts, CTAs without disrupting your production page content. Teams can collaboratively create and review entire bodies of work in a workstream and when you're ready to launch, that entire set of content can be deployed as a holistic set of content in one go.